Radio: 'because the pictures are better'

Words and sounds in radio can paint vivid images in a listener's mind, and also evoke powerful smells and tastes.

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Now, after enormous growth in enthusiasm for podcasting, speech audio is in a new golden era. According to OFCOM, 1 in 8 people in the UK, or 7.1 million people, listen to podcasts every single week.

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Not only that, technology means you can now create your own 'radio' - or podcasts - with very little expense, hardly any infrastructure, and just a bit of ingenuity.

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With the right skills and planning – anyone can podcast.

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It means that 'radio' now is a broader, deeper, and richer experience than ever before.

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As a listener, you can choose to spend time with voices, sounds, and perspectives from everywhere and anywhere in the world, and from any interest or community niche.

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Podcasts can be consumed while walking, working, driving, relaxing—pretty much any time.

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Podcasts are also inherently intimate. By choosing to listen to your content, usually one-to-one through headphones, audiences let you pipe your messages into their ears.

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That is a rare privilege, as any marketing person will tell you.

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We set up Bespoken here in Edinburgh to help businesses and organisations be part of this audio golden era.

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We can help you communicate your values and messages through podcasts, to an engaged and trusting audience.

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If you are interesting in finding out more about how you might benefit from podcasting, we're here for a chat any time.

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